Troy brings years of multi-industry experience to drive ideas through from conception to delivery.

With a background in Motorsport, Troy helped national competitive teams win races and championships through data analysis and strategy alongside running his own bespoke performance vehicle business, hand engineering performance parts for discerning clients.

After 10 years in the race/road car business Troy decided to transfer his skills into the consulting industry and focus on how AI can help deliver sales/marketing excellence for Private Equity clients and their Portfolio Companies. He helped clients go from pilots using off the shelf tools through to problem solving, design and solution delivery for bespoke AI processes. Troy also holds a certification in AI from the University of Oxford.